Ears? thats the best they could come up with? Ears? I mean I know the iPhone 5 doesn’t really have much going for it – a faster chip, a bigger screen and a failed map application. But it seems that Apple have finally given up and deicded that the best method to guarantee sales of their new product is by talking about ears?

Yes the new earbuds the crappy Apple in ear styled headphones designed to fit snuggly within the ear and still anoy everyone of the bus. 

Ok this a small argument i know the iPhone 5 is selling in its milions across the globe and the sheep are following one by one; death to originality it seems.

So whats next for the great inventors of the must have tech?

Why its slightly bigger than a iPhone and slightly small than a iPad! Yes it’s the iPad mini. But in my opinion Apple has missed a trick here. You see years ago Apple had the iBook a white plastic laptop that pretty much started a revolution in technology. 

Today iBooks is the ebook app that can be found on a large portion of idevices. Now an 7″ iPad that is aimed at the ebook market and is surly out to kill the Kindle and the Nexus 7. So would it not be better to adopt a name that better clarifies it’s use and position within the market. I also really like the name iBook and think it could quickly be brought into common language when discusing ebooks. “I’ve got my ibook with me!” 

Either way Apple continues to create the products that we don’t need but do it better than everyone wants/buys.

I’m not saying that ear buds are a bad item but I would’ve thought that Apple in it’s glorious power could’ve found a better item/app/technology to help advertise the iPhone 5.

No matter what Apple call the smaller version of the iPad it’ll sell but they’ve gotta go along way to beat what is being called probably the best Ebook ever – The Kindle Paperwhite. Which incidental is now available for pre-order in the UK from Amazon. Glorious.

Thanks for reading.

D.